The ritual of thermotherapy has existed for more than 2000 years. It is practiced in the Scandinavian countries, but also in Asia and even in North America. Other peoples have also incorporated rituals similar in their customs: one can think of the Amerindians with the "sweat lodge", the Aztecs with the "temazcals", as well as the Romans who frequented the baths or even Maghreb countries with the hammams.

It was after a family trip to Iceland that Geneviève Nolet, founder of Usva, fell in love with thermotherapy.

"Over there, saunas, outdoor hot pools, cold showers are a real lifestyle. People practice thermotherapy after their day's work, all year round. I wanted to promote thermotherapy in the Atlantic, because it is fairly well established in Quebec, Ontario and even in Western Canada.”

After more than 3 years of work, Usva finally opened its doors on March 8, 2018, on International Women's Day.

Usva is a Finnish word for "mist".